Understanding the process from the buyer’s perspective helps us shape our marketing strategies.
In recent years, data from the Multiple Listing Service has become readily available to homebuyers searching the internet. Each local Multiple Listing Service now offers a public access portal, and data from the MLS is syndicated to many real estate listing websites, such as Zillow, Redfin, and Realtor.com.
Buyers can easily create lists of all available properties in any particular price range, in any specific neighborhood.
Together with their real estate agent, buyers will review all the available properties on the list and select a few specific properties to view in person.
That selection by the buyer may be based on price range, number of bedrooms, and square footage; or it might be based on an emotional response to appealing photos and text in the MLS listing printout.
The buyer’s agent will make appointments for the buyer to view the selected listings. If a particular property is not available for viewing, the buyer’s agent will simply move on to the next address on the buyer’s list.
The buyer and the buyer’s agent may tour as many as ten or twelve properties during a showing appointment. The buyer may choose one home as the “right one” during that first showing appointment; or the buyer may look at dozens of homes over the course of several months before finding one that fills his or her needs.
Our job is to position your property as the best value in its price range, and to present it in a way that stands out from competing properties in the neighborhood.
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