We Market Real Estate

How Buyers Shop for Real Estate

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If  you have not purchased real estate for a number of years, you may not be aware of the ways in which buyers now shop for real estate.

Understanding the process from the buyer’s perspective helps us shape our marketing strategies.

In recent years, data from the Multiple Listing Service has become readily available to homebuyers searching the internet.  Each local Multiple Listing Service now offers a public access portal, and data from the MLS is syndicated to many real estate listing websites, such as Zillow, Redfin, and Realtor.com.

Buyers can easily create lists of all available properties in any particular price range, in any specific neighborhood.

Together with their real estate agent, buyers will review all the available properties on the list and select a few specific properties to view in person.

That selection by the buyer may be based on price range, number of bedrooms, and square footage; or it might be based on an emotional response to appealing photos and text in the MLS listing printout.

The buyer’s agent will make appointments for the buyer to view the selected listings.  If a particular property is not available for viewing, the buyer’s agent will simply move on to the next address on the buyer’s list.

The buyer and the buyer’s agent may tour as many as ten or twelve properties during a showing appointment.  The buyer may choose one home as the “right one” during that first showing appointment; or the buyer may look at dozens of homes over the course of several months before finding one that fills his or her needs.

Our job is to position your property as the best value in its price range, and to present it in a way that stands out from competing properties in the neighborhood.

Follow the links at the left to learn more about our style of Strategic Marketing. You can click through the pages in order, and read them just a like a book, or you can browse through the topics that interest you the most.

Would you like to know more?  Email us at lahomestoday@gmail.com

NELA Homes

FOLLOW THESE LINKS

  • Strategic Real Estate Marketing
  • Three Keys to Selling Your Home
  • How Buyers Shop for Real Estate
  • Research = Proper Pricing
  • Preparing Your Property for Sale
  • Cleaning Day Checklist
  • The Importance of Disclosure
  • The Importance of Inspections
  • Wood Destroying Organism Report (Termite Inspection)
  • Photos and More Photos
  • Multiple Listing Service/Internet Syndication
  • Online Marketing/Social Media Marketing
  • Postcards/Flyers/Brochures
  • Open Houses
  • We Understand Financing
  • We Understand Los Angeles Rental Property
  • We Understand Probate Sales and Family Trust Sales
  • We Understand Short Sales
  • We Understand the Real Estate Market
  • And In Conclusion

WE MARKET REAL ESTATE

  • WeMarketRealEstate.com is brought to you by Ann Stalwick and Cheryl Johnson

    Ann Stalwick is a highly experienced and dedicated real estate agent who loves her career and works tirelessly for her clients. Ann is associated with NELA Homes, a family run real estate and development company originally founded in Northeast Los Angeles (NELA) with over 30 years of experience connecting homebuyers and sellers thoughout Southern California.

    Ann truly listens to her clients’ needs and connects them with the best opportunities available in today's market. She is an expert at selling residential, multi-unit residential and commercial properties throughout all of Southern California.

    Ann knows and appreciates all types of California architecture and design from Historic Homes to Ultra Modern Lofts. Ann would love to help you buy or lease a home anywhere in San Diego County or in the Greater Los Angeles area, or to sell or lease the home you already own.

    Ann is assisted by Real Estate Coordinator & Certified Notary Signing Agent Cheryl Johnson.

    Ann Stalwick
    Cheryl Johnson
    NELA Homes, Inc.
    5532 North Figueroa Street
    Los Angeles, CA 90042

    Ann 442-444-8328
    annstalwick @ aol.com

    Cheryl (assistant and
    certified notary signing agent)
    323-369-4969
    cheryl90042 @ gmail.com lahomestoday@gmail.com


    DRE 00691933
    DRE 01938636

  • ~We Market Real Estate
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