Before listing your property, we will spend time learning as much as possible about it. We’ll research neighborhood history, schools and demographics. We’ll research building permits, sewer connections, and plat maps.
Most importantly, we will conduct thorough research about the market conditions in your neighborhood. We have learned from years of experience that if a home is priced wrong, even the best marketing will not make a difference.
We will search public records and all the local the Multiple Listing Services. We will review properties that have recently sold and properties that are currently on the market, as well as properties that were previously on the market but not not sell. We will compare those properties, feature by feature, to yours, to arrive at the best possible pricing estimate for your property.
We will compare our pricing estimate to the most popular online value estimators such as Zillow.com. We realize that the computerized values produced by these free services are not always correct, but we also recognize that many serious buyers will research these services before making an offer.
Fair market value is the price a ready and able buyer is willing to pay, and the price a ready and able seller is willing to accept.
Follow the links at the left to learn more about our style of Strategic Marketing. You can click through the pages in order, and read them just a like a book, or you can browse through the topics that interest you the most.
Would you like to know more? Email us at firstname.lastname@example.org